There are a lot of internet marketing blogs and forums out there that will give you advice on improving your search ranks through targeting keywords and jamming them throughout your site, but the greatest advice of them all, (scientifically speaking): make sure your website doesn’t suck.
Aaron at SEO Book just posted more or less on how sites written for humans will end up paying off in the end which I agree with 110%.
Granted, there are many websites which aren’t for people and have enough positive SEO factors to outweigh the negative and do well in the results pages – but those sites don’t seem to stick around. There’s a certain threshold which a website cannot cross if the content is bunk because Google’s algorithms are designed to determine which sites people spend more time on.
Read Aaron’s post, If People Hate Your Writing, Google Hates Your Website.
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