Your web marketing campaign should have more...
Everyone needs a little taste of internet marketing and there are a million and one ways to popularize your site or get more sales. So where to start?
I’d recommend seeing the SEOMoz poll where internet marketing professionals are currently voting on the most overlooked search marketing technique. Personally, I voted on Landing Page Testing & Refinement to Boost Conversion Rates.
SEOMoz – The Most Overlooked Tactic in Search Marketing Is…
Mar 7, 03:45 PM by Josh Loewen {digg} {del.icio.us}
Google can see you drive!
Every time Google releases something really innovative, it also seems somewhat invasive and my office mate Heath always mentions something about Skynet – the robot network that fought back in Terminator.
Google just added a traffic feature to Maps which allows us to see the traffic flow in major US cities. Very cool – very Terminator.
Here’s Google’s official post on the matter. (of traffic maps, not Skynet)
Mar 1, 10:39 AM by Josh Loewen {digg} {del.icio.us}
Comment [1]
Skype search
Skpe’s recent beta release has a feature called SypeFind which users can find local businesses and their contact information. You can also rate or comment on a business or ask your friend for a recommendation. Now all I need to figure out is how Skype’s listings are ranked so my clients can sit on top!
Time to try out some Skpe hacking.
Feb 25, 11:23 AM by Josh Loewen {digg} {del.icio.us}
SEO Writing for people
There are a lot of internet marketing blogs and forums out there that will give you advice on improving your search ranks through targeting keywords and jamming them throughout your site, but the greatest advice of them all, (scientifically speaking): make sure your website doesn’t suck.
Aaron at SEO Book just posted more or less on how sites written for humans will end up paying off in the end which I agree with 110%.
Granted, there are many websites which aren’t for people and have enough positive SEO factors to outweigh the negative and do well in the results pages – but those sites don’t seem to stick around. There’s a certain threshold which a website cannot cross if the content is bunk because Google’s algorithms are designed to determine which sites people spend more time on.
Read Aaron’s post, If People Hate Your Writing, Google Hates Your Website.
Feb 19, 10:07 PM by Josh Loewen {digg} {del.icio.us}
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