loewendbs blog http://www.loewendbs.com/blog/ loewen design & branding I blog once a year; Slow and steady wins the race <p>So it’s been over a year since my last blog post. Here’s my attempt to sum it all up.</p> <p>1) I’m in the office in North Vancouver.</p> <p>2) I’m a partner in the Internet Marketing company <a href="http://www.statusbureau.com">The Status Bureau</a> to which I dedicate all of my time. We’ve been working with all sorts of clients in Alberta and things are going great for us.</p> <p>3) I launched <a href="http://www.thelemonadetree.com">Lemonade’s website.</a> the other day on the backbone of <a href="http://www.yellowpencil.com">Yellow Pencil’s</a> ecommerce system. Lemonade makes <a href="http://www.thelemonadetree.com/handbags/">handmade handbags</a> and <a href="http://www.thelemonadetree.com/plushies">cute stuffed toys for kids.</a> The ladies love em!</p> <p>4) I ride my bike to the beach with <a href="http://www.themustachepress.com">The Moustache Press</a> once and a while. (Note: I do not ride with an actual press)</p> http://www.loewendbs.com/blog/index.php?id=69 Laughing Dog Photography Website Redesign <p>We just launched Dustin Delf’s new website, <a href="http://www.laughingdog.ca">Laughing Dog Photography.</a> By <em>we</em> I mean Dave from Yellow Pencil and myself. I did the interface and the design and Dave did all of the thinking. =)</p> <p>It’s a pretty playful site and I think it represents Dustin’s personality pretty well. The site gives Dustin the ability to edit his photos from anywhere.</p> http://www.loewendbs.com/blog/index.php?id=67 The new Government of Alberta Website family <p>A few of the new Government of Alberta websites I designed are beginning to get launched. For example, the <a href="http://premier.alberta.ca/">Ed Stelmach</a> and <a href="http://www.srd.gov.ab.ca/">Sustainable Resources and Development</a> websites are now up.</p> <p>The driving force behind these sites was to focus on usability, citizen needs, and the information goals of Albertans. A lot of work went into researching what and why Albertans would like out of a website and I’m pretty happy at how valuable they are.</p> <p>The usability and bulk of the work came from <a href="http://www.yellowpencil.com">Yellow Pencil</a> and I hope that Albertans can now find their way around government (which is always a daunting task) a little easier.</p> http://www.loewendbs.com/blog/index.php?id=62 Overview and Advantages of CSS Based Websites <p><em>A lot of clients ask me why I use CSS, so I hope to do a solid, short explanation of why below…</em></p> <p>CSS stands for <em>Cascading Style Sheets.</em> There are basically two ways to build a website interface – in <strong>tables</strong> or <strong>CSS</strong>. </p> <h3>Tables</h3> <p>Tables were designed to work for tabular data and work wonderfully for that purpose. Tools like Dreamweaver and Frontpage gave web designers the ability to visually draw tables without having to actually touch the code, and begin adding graphics and content to their tabular data. The vast majority of websites are built using tables.</p> <h3>CSS</h3> <p>Cascading Style Sheets came up a few years ago and are now the mainstay of the current web design and development community. They are slightly more difficult to build because there are no “drawing” tools and require an expert to fully execute – but the long term benefits are well documented and easy to understand.</p> <p>The reason they have caught on so quickly is because sites that use CSS are:<br /> <ul><br /> <li>easy to maintain – meaning less $ spent on revisions</li><br /> <li>easy to redesign – again, less $</li><br /> <li>search engine friendly</li><br /> <li>fully endorsed by the <a href="http://en.wikipedia.org/wiki/Tim_Berners-Lee">guy who kind of invented the internet.</a></li><br /> <li>fast loading</li><br /> <li>great on text-only devices</li><br /> </ul></p> <p>Well, I hope that gives you a good overview of the advantages of CSS. For further reading, read <a href="http://www.adaptivepath.com/publications/essays/archives/000266.php">The Business Value of CSS.</a></p> http://www.loewendbs.com/blog/index.php?id=59 Your web marketing campaign should have more... <p>Everyone needs a little taste of internet marketing and there are a million and one ways to popularize your site or get more sales. So where to start? </p> <p>I’d recommend seeing the SEOMoz poll where internet marketing professionals are currently voting on the most overlooked search marketing technique. Personally, I voted on <em>Landing Page Testing & Refinement to Boost Conversion Rates.</em></p> <p><a href="http://www.seomoz.org/blog/the-most-overlooked-tactic-in-search-marketing-is"><em>SEOMoz – The Most Overlooked Tactic in Search Marketing Is…</em></a></p> http://www.loewendbs.com/blog/index.php?id=58